Workshop 1: 9.00 - 9.40 Honda TV - Presented by Andrew Howells MD Zype Can brands be broadcasters?

• an overview of the new Honda TV channel
• what is it, why and how did they do it?
• adding a video tool to help sell more cars
• what are the issues for any advertiser?
• does it work for everyone?
• success criteria/ROI

Workshop 2: 9.45 - 10.25 Content Storage in the New Digital Age - Presented by Quantum

• Storing multiple format content in the new digital age
• Workflow: Sharing and distribution of that content
• Seamless transition from tape to digital
• How to leverage SAN
• Protecting and securing content
• Leveraging stored content for multi platform delivery
• De-duplication

Workshop 3: 10.30 - 11.10 - Presented by Objective Systems Intergrators - Workshop: Managing and Improving Customer Experience

• Understanding new generation Video Services
• Complexity of Video Service deployment
• Factors affecting Video Quality of Experience (QoE)
• Management of Customer’s Experience

The workshop will start with discussing how video services are changing with technology advances, and how the Customer expectations are changing. The discussion will then go into complexity of the deployment of Video services over the new multi-technology networks supported by feedback from the audience of issues that they have faced when deploying both the networks and the services. It is intended that the perspectives of both the network provider and the content partners be shared.

At this point, the workshop focus will shift from the providers’ perspectives to that of the customer/consumer. Video Quality of Experience or QoE, its definition and factors affecting QoE will be discussed followed by an interactive segment on how the Customer Experience can be managed through customer-centric processes and measurement, leading to customer retention and increasing revenues and profits.

Workshop 4: 11.15 - 11.55 Workshop “Media Convergence and Deutsche Welle’s Multiplatform Strategy” Presented by Guido Baumhauer, Deutsche WelleMedia Convergence and Deutsche Welle’s Multiplatform Strategy

“Content is king, but effective delivery is King Kong” – Guido Baumhauer’s credo gets right to the heart of what challenges media institutions in today’s digital age.

Until the 1990s, the broadcasting landscape was to a large extent clearly defined: broadcasters produced TV and radio programs and transmitted their programs. Today the situation has significantly changed. New technologies, digitalisation and specifically the internet have changed the distribution and consumption of content. There is a general trend towards more mobility and time-independent usage of media. Moreover, viewers, listeners and users have become active participants, rather than mere consumers. They want to decide, when where what and how they consume content. Many even produce it, share it and discuss it. Interactivity is on the move, web 2.0 applications generate new, exciting forms of communication.

Workshop 5: 12.00 - 12.40 Mobile TV - Presented by Prof. Dr Claus Sattler, BMCO Forum Expway & TF1

• Is ‘Pay TV’ the right business model for Mobile TV?
• Can Sport (ie. Olympics, UEFA) be the catalyst for Mobile TV uptake?
• DVB-H in Italy: What can Europe learn?
• Is DVB-H the only technology?
• Identifying key success factors for mobile TV to reduce CAPEX and OPEX
• Maximising the potential of new revenue streams: interactivity and advertisement
• Indoor and Outdoor coverage
• Overcoming consumer reluctance to pay for TV

Workshop 6: 1.30 - 2.10pm Newsroom Automation - Presented by Ross Viseo & Octopus

• Automated Production Control..
  Enables facilities to increase their production output without increasing staff levels Reduces common production errors and improves the quality and pace of the show Provides a 'creation to playout' one-touch workflow for MOS enabled devices Can equally accommodate scripted or un-scripted 'on-the-fly' productions Offers a Return On Investment of 18 to 36 months

Workshop 7: 2.15 - 2.55pm Content to be confirmed - Presented by Helge Hoibraa ten TV2

Convergence has been a buzz word in our industry for years, but how will this influence the broadcasters and their role in the value chain?

• What role do broadcasters play in a world where everybody can reach anybody with rich TV content?
• Wall garden versus open internet
• The linear schedule – is it obsolete?
• New partner models

Welcome to an open discussion.

TV 2 Norway was among the first broadcasters to launch a true enriched multiplatform service for their viewers. After the discussion a short presentation will be given on TV 2s experience over the last 10 years and also how their advanced technology is utilised to learn the new trade and position a traditional commercial broadcaster for the convergence.

Helge Høibraaten, Manager, TV 2 Sumo
Glenn S Pedersen, Head of R&D, TV 2 Sumo

Workshop 8: 3.00 - 3.40pm Decreasing Contribution Costs in IP Transfer - Presented by VSN

• Transferring high quality broadcast content at higher speed.
• The revolution in broadcast content contribution and delivery Developments in encoding-decoding technology

Workshop 9: 3.45 - 4.25pm Media Asset Management - Presented by Pharos Tv

• Formulating a media asset management strategy
• Understanding the new media asset ‘eco-system’
• Workflow
• How to generate new revenue from your media assets
• Protecting your media assets and rights

Workshop 10: 4.30 - 5.10pm Understanding the Next Generation of Graphics - Presented by Brainstorm

• Managing graphics workflow
• digital-graphics creation
• Graphics playout
• Meeting HD/SD playout demands
• Turnkey systems
• Graphics & multiscene compositing
• How broadcasters can future proof their systems
• System quality & interoperability

5.15 - 5.55pm Meetings & Networking

Breakfast Briefing & Q&A Session Generating traffic and revenue through multi-channel media & marketing

• Making interactive media pay
• Monetize inventory, data assets, airtime, eyeballs and impressions
• What role will Agencies play
• Measuring the success of m-marketing
• Who are the new breed of service providers that have the technology to help you develop new interactive services
• Convert data assets, viewers and callers into customers
• Tackling the challenges of a free content
• How to best utilise your convergent media platforms

Panellists: Yves Goblet – Deputy CEO –TF1
Nicholas Wheeler – MD – ITN ON
Mark Boyd, Director of Content BBH
Myles Macbean - VP Technology Ops - Walt Disney
Andrew Howells, Managing Partner, Zype
Prof. Dr Claus Sattler, BMCO Forum

Workshop 11: 9.30 - 10.10am HD Tapeless Production - Presented by Panasonic TV by IT business model

TV by IT business model is related to the new IT environment that has dramatically changed our broadcast industry mainly due to the irruption of the new technologies and IT.

These could be summarized as follows:

1. IT that allow users a networked environment at the same time
2. File exhange system faster than ever -from tape based system to file based.
3. Server information shared amongst different users
4. Metadata -information indexed that users are able to find it easy and fast.

Jaume will address to the audience his views from the manufacturer viewpoint and will explain how IT has already changed the TV model, mainly thanks to the IT technology.

Workshop 12: 10.15 - 10.55am SI - Media Enterprise Partnerships: What Value Can They Bring to the Table to Meet the Demands of the New Digital Economy –

Panellists : Mark Errington, Managing Director, On Air Systems,
Richard Kydd - Managing Consultant, Siemens IT Solutions and Services Yves Goblet – Deputy CEO –TF1

• What new value can the SI and vendor partnerships bring when in house experience has always been preferred.
• Does all this added value that SIs and Vendors bring come at too much of a cost for the client
• What lessons can be learnt from other industries in regards to best practice for outsourcing and integration strategy

Workshop 13: 11.00 - 11.40am - Presented by Alan Moore, SMXL - No Straight Lines

The only straight lines in nature are made by man, and our industrial world is also linear, straight, fixed with its own rules, logic, philosophy and business models. Yet nature is not like that, it has no straight lines. Nature flows, it is more connected, and more interconnected. It suggests a different type of logic at play.

For over 150 years our economies, culture and society have been shaped by the straight-line logic of an industrialised mindset. Mass consumption and mass media have breathed and operated in relative harmony together. In the dawn of the networked age, the old models, infrastructures and logic of the industrialised world become barriers to progress.

Networks whether they are Economic, Cultural or Media have become the nervous systems of society – and this nervous system mimics the logic and the laws of nature.

For broadcasters, the questions are:

• What are the converged forces (technological, cultural, economic) that are driving so much change?
• What are the new models of advertising and distribution?
• How do broadcasters become sticky to their audiences?
• What is a brand in the early 21st Century?
• How might content be created in the future?
• How do broadcasters harness the power of the network – so they too become part of the nervous system of society?

Workshop 14:11.45 - 12.25pm – Presented by James Gilbert, Managing Director, Pixel Power

Title – “Automating Graphics

• Introduction
• Historical background
• Review of current state of the art
– Newsroom
– Master Control
– Live Production
• Case Studies
– Newsroom case study
• “Newsroom in a box” low cost production for mobile
– Master control case study
• How automating interstitial graphics cuts costs and strengthens the brand
• Future direction
• Open Discussion

Workshop 15: 1.30 - 2.10pm Presented by Octopus

2.15 - 2.55 pm Meetings & Networking

3.00 - 3.40pm Meetings & Networking